You don’t need more data. You need the right signal at the right time. To succeed in an entrepreneurial venture, you must do two things well: build something real and make the right people believe in it. Many founders are strong on substance but weak on communication. Others communicate brilliantly but neglect the foundational work, and their credibility… Continue reading Entrepreneurs, Learn to Master Informational Leverage
Author: HBouchikhi
GITEX Africa: We Turned Entrepreneurship into an Event. Now We Need to Turn It into an Economy.
In November 2014, Marrakech hosted the Global Entrepreneurship Summit, co-organized with the United States. Vice President Joe Biden led the American delegation. Nearly 4,000 participants from dozens of countries attended. At the summit, the Moroccan Minister of Economy and Finance announced a World Bank project involving a $50 million loan to support financing for innovative… Continue reading GITEX Africa: We Turned Entrepreneurship into an Event. Now We Need to Turn It into an Economy.
La meilleure étude de marché est un acte de vente
Vous voulez lancer un nouveau projet ? Je parie que votre premier réflexe est de demander un budget pour une étude de marché. C’est rassurant, n’est-ce pas ? On interroge des panels, on remplit des fichiers Excel, on paie des consultants pour nous dire si les gens pourraient éventuellement acheter. Spoiler : La seule étude de marché qui… Continue reading La meilleure étude de marché est un acte de vente
The strength of weakness
Strategy has been the thread running through my career as a scholar and teacher. My home discipline is management, and most of my research has dealt with competitive dynamics, organizational identity, and entrepreneurship. But I have always been drawn to strategy in contexts beyond business. As early as 1991, John Kimberly and I published a… Continue reading The strength of weakness
Morocco’s Energy Transition: What the Iran War Reveals About a 17-Year Bet on Renewables
When King Mohammed VI laid out Morocco’s energy transition strategy in 2008, the country was importing 97% of its energy. Renewable energy was expensive, untested at scale in developing countries, and the profitability of large solar and wind projects was far from certain. The strategy was, by any honest assessment, a wager. Seventeen years later,… Continue reading Morocco’s Energy Transition: What the Iran War Reveals About a 17-Year Bet on Renewables
A Copernican Revolution in Organizational Design: When AI Agents are the Workers and Humans the Augmenters
For over a century, management theory has rested on an unquestioned assumption: organizations are designed for human workers, and technology is introduced to augment their productivity. Frederick Taylor timed human motions. Henry Ford arranged humans along assembly lines. Even the digital revolution followed the same logic—ERP systems, AI copilots, and automation tools were built around… Continue reading A Copernican Revolution in Organizational Design: When AI Agents are the Workers and Humans the Augmenters
Morocco’s Startup Ecosystem: Slow, Steady, and Finally Ready for Take-Off?
For the past 25 years, Morocco has been trying to build a startup ecosystem. Four successive national digital strategies, billions of dirhams in public commitments, and the tireless efforts of a cohort of entrepreneurs, investors, and support organizations have produced results that, until recently, fell far short of ambitions. In a research paper I have… Continue reading Morocco’s Startup Ecosystem: Slow, Steady, and Finally Ready for Take-Off?
L’écosystème startup marocain : lent, régulier, et enfin prêt au décollage ?
Cela fait un quart de siècle que le Maroc aspire à rejoindre le club des ‘startup nations’. Quatre stratégies nationales numériques successives, quelques milliards de dirhams d’argent public et les efforts résolus d’une nouvelle génération d’entrepreneurs, d’investisseurs et d’organismes d’accompagnement ont créé un environnement propice à l’entrepreneuriat mais les acquis restent en deça des attentes.… Continue reading L’écosystème startup marocain : lent, régulier, et enfin prêt au décollage ?
Trois idées pour réactiver l’ADN entrepreneurial des élites marocaines.
Pendant des siècles, entreprendre n’était pas un choix au Maroc. C’était la condition normale de l’existence. Le paysan cultivait sa terre et vendait ses récoltes au souk. L’artisan de Fès façonnait le cuir, le cuivre ou le zellige et écoulait sa production dans les kissarias. Les marchands soussis, héritiers des caravanes transsahariennes, envoyaient leurs hommes… Continue reading Trois idées pour réactiver l’ADN entrepreneurial des élites marocaines.
Your AI Agent Doesn’t Need More Intelligence. It Needs the Right Level of Autonomy.
Most organizations deploying AI agents are asking the wrong question. They ask: How capable is this agent? They should ask: How much autonomy should we give it? McKinsey reports that 62% of organizations are experimenting with agentic AI. Yet only 6% fully trust AI agents to run core business processes. That gap isn’t a technology problem. It’s an… Continue reading Your AI Agent Doesn’t Need More Intelligence. It Needs the Right Level of Autonomy.